LCH Deconstructed
Breaking down the psychology of great design and branding.

Cognitive Bias, UX Design
Deconstructed: Thinking, Fast & Slow
How to design websites that appeal to both the intuitive and the analytical mind, based on Daniel Kahneman’s Nobel Prize-winning work.
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Persuasion, Branding
Deconstructed: The Persuasion Code
Leveraging Robert Cialdini’s six principles of persuasion to build brands that connect and convert, ethically and effectively.